Kitap hakkında
Environmental transformation is reshaping organizational strategies, resources, and ways of working. This book examines how environmental objectives can be translated into accountable decisions, enduring organizational practices, and measurable outcomes. Developed by Yunus Furuncu, the Strategic Green Management Capability Perspective integrates environmental sensing and interpretation, strategic prioritization and governance, resource mobilization and reconfiguration, organizational embedding, and learning and renewal. Cases from global companies and sectors in Türkiye illustrate the roles of leadership, innovation, supply chains, finance, and digital transformation within these processes. Written for researchers, postgraduate students, managers, and sustainability professionals, the book explores the relationships among environmental performance, sustainable value creation, and competitive advantage. By examining the opportunities, challenges, and limits of transformation, it offers an integrated framework for understanding strategic green management.
